Both of us always knew we wanted to work for ourselves and build something from scratch. The trend in the UK towards healthier living and increased protein consumption can only have a positive impact on brands like ours… Wheyhey! What does hold? How did you fund the business? Share 09 May Wheyhey — the award winning high protein, sugar free ice cream — will now be available on Tesco. Here's my interview with Greg: We were always throwing business ideas at each other but after graduating, ended up pursuing separate careers; I became a teacher and part time Model and Damien coached GB basketball. Each ml tub contains 22g of Protein, which is equivalent to a medium sized chicken breast. Give us the elevator pitch:
It is available in a range of flavors, including: I wanted to find out more about how this startup came up with the idea and made it a reality. But we were still both playing sport and maintaining our fitness. Traditional fast-food snacks may fall short as healthful demands prevail, spurring ample NPD and innovation in an array of market areas. Seasonality does have an effect but not as much as regular ice cream. Chocolate, Banoffee, Strawberry and Vanilla. Once the business was up and running, we appealed to Angel Investors and more recently secured investment from male supermodel David Gandy, who acts as a brand ambassador as well. Here's my interview with Greg: In every freezer up and down the country. Premier Protein — a line of shakes, powders, bars and clear drinks — has launched its new Earth First packaging for its ready-to-drink shakes, hoping to attract sustainability-seeking consumers. We pretty much sold everything we had to generate the initial capital to start up. Watching something grow from just an idea to a fully operational business is a humbling experience. Share 09 May Wheyhey — the award winning high protein, sugar free ice cream — will now be available on Tesco. Who are your customers? Entrepreneurs , Health - Posted: How did you fund the business? Hi Greg, thanks for being with YHP today, can you tell me a little bit about your backgrounds: Many of our consumers see the ice cream as a staple part of their diet that helps them meets their daily protein requirements so buy it throughout the year. Have you guys always wanted to run your own business? Not bad for an ice cream. We've also got a trial going in the NHS, so to have their endorsement is serious kudos. Give us the elevator pitch: You need someone to bounce ideas off and to turn that frown upside down. We met at Brunel Uni where we were both studying sports sociology and psychology. This is the year of protein, so we've got some exciting plans in the pipeline. We came from humble beginnings, starting out in our kitchen with one of those DIY ice cream makers, which are a nightmare to clean. We had a play around with ingredients at home, bought an ice cream maker from eBay and started selling it to our mates for some extra income on the side.
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