Although they would start studying part-time again to finish their degrees, they first gave their business their full attention to pivot it. Customers can then either browse the produce, follow their favourite farmers, or put in orders that farmers can then elect to fill. We have had instances where a farmer has disappeared on us and we had to deliver, so we went out onto the network and another farmer in the area could fill the order. Today they have partnered with a delivery and logistics service company on an uber-type basis. In addition, KHULA has one of the biggest organic offerings available, and the platform offers complete transparency. When you actually take the time to look at it, the problems are glaring.
We ended up with an incredible network of ambassadors and a quarterly magazine, which ran for two years. In the meantime however, they have launched their new business, KHULA, and self-funded and bootstrapped their pilot programme, proving their concept and solution. Everyone went home for the December holidays, but universities go back a full month after schools. Matthew and Karidas then do a site visit to verify them and accept them onto the platform. When you actually take the time to look at it, the problems are glaring. Although they would start studying part-time again to finish their degrees, they first gave their business their full attention to pivot it. They wanted to focus on their business full-time, but they knew the model needed some serious work and adjustments. Who they are, where they are geolocated, what they grow, and when they expect to harvest different produce. The ambassador network that Money Tree had built up on the other hand had a lot of value. If your carbon footprint is important, you can select farmers within a 10km radius for example. At one of those events — hosted at the Reserve Bank — we met someone interested in investing in us. In addition, KHULA has one of the biggest organic offerings available, and the platform offers complete transparency. In fact, most start-ups look very different after a few pivots and course corrections. We have had instances where a farmer has disappeared on us and we had to deliver, so we went out onto the network and another farmer in the area could fill the order. Farmers can click on product and show exactly what they currently have available and what they will be harvesting and when. This gave us four weeks to go on a national roadshow, visiting 50 schools, sharing financial literacy lessons with their students and adding them to our network. We currently run the biggest funding show and education programme across South African universities. These gradings and classifications give an added — and valuable — dimension to the platform. Khula SME Fund Creating systemic change During the pilot phase Matthew and Karidas handled packaging and collections and deliveries — going so far as to don jerseys and jackets and turn their Polo into a refrigerator with the aircon cranked up to ensure fresh deliveries. Matthew Piper and Karidas Tshintsholo both 24 , have learnt these lessons first hand. For example, Rocomamas chops up their jalapenos, so how they taste is far more important than how they look. This is our highest value, and we wanted a business that solves this challenge for South Africans. Money Tree had also done some business with Government. The business partners met through the Allan Gray Orbis Foundation, for which they had both been selected. If you have a real sense of purpose however, and know that ultimately you want to build your own company and hopefully change lives in the process, each of those adjustments will bring you closer to a sustainable business. The whole system is designed for a just-in-time service for both the farmers and our clients.
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