Visit our webinars page to watch past presentations and register for upcoming talks. Plan out what the first 90 days of each customer relationship should look like. Great tool for targeting, almost no competition and you control when it gets delivered. Taking the time to properly qualify potential clients is key, Jantsch says. In his webinar, 5 Steps to Restart, Recharge, and Revive Your Marketing for , Jantsch reviewed five important steps independent professionals can take to improve the marketing strategy for their business. Where do you find the time? Use the same judgment you would use offline and put some policies in place for your staff. Don't waste time making a pretty page. It should help to build trust, deliver critical information, and provide value.
Then, work on a plan to promote each piece of content through social media and advertising, if that is in your budget. Well, for me it's a big part of what I do as a business. Rather than acting as a nice-looking placeholder, it should guide your leads on a journey. Jantsch says conducting webinars around your content, writing an e-book, and even speaking on podcasts are useful content promotion strategies as well. Visit our webinars page to watch past presentations and register for upcoming talks. Start finding ways to engage them. You do this by blogging, tweeting, facebooking, adding photos in Flickr, posting videos on YouTube, and now writing on your new Google Plus profile. Thousands of really qualified journalists have been turned loosed from publications, and they will write like you must today instead of writing like a marketer might. Actually you can learn to write, but why not hire a journalist. Taking the time to properly qualify potential clients is key, Jantsch says. By ensuring that all clients have a similar, positive experience when it comes to orientation, onboarding, and communication, you can create loyal champions for your business. So, I make the time, but I'm also very systematic about it and use tools and routines to automate what I can and be efficient with what I can't. Use the same judgment you would use offline and put some policies in place for your staff. This approach will probably involve changing the context of how the world views what you do. The problem is people must understand that it's most effective when you can use it to create awareness about valuable content and not to sell. If you're not creating content consistently using a blog or some other tool, start there. These outposts are great ways to spread the word about great content, but if you don't have that, what are you going to do to build trust and engagement -- chat with lonely people all day? Think about what problems you can promise to solve and craft your message around the vision of what your target audience is looking for. That's where content gets shared and shows up in news feeds. Jantsch acknowledges that marketing can be challenging for independent professionals, who are often working with limited time and resources. In his webinar, 5 Steps to Restart, Recharge, and Revive Your Marketing for , Jantsch reviewed five important steps independent professionals can take to improve the marketing strategy for their business. What keyword research tools do you find valuable, and are there any keyword research mistakes to avoid? Get them for a few hours a week. If you were teaching a college course on small business marketing, what would be required reading? Look at the customer experience stage-by-stage, he suggests, and figure out how to create a great experience in each step. Think four and five-word phrases and lots of variations on them.
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